Friday, April 17, 2009

Do you know the difference between a rollergirl and a snack food?

Crackerjack vs. Frito Lay (via Texas Rollergirls)

"Plano-based snack company Frito-Lay North America, Inc. recently put the corporate kibosh on local rollergirl Colleen "Crackerjack" Bell's attempt to trademark her nickname for roller derby competitions. In their opposition, filed April 8, Frito-Lay essentially alleges that their tasty caramel popcorn treat runs the risk of being confused with a bunch of tough ladies who try to bruise each other while skating around a circular rink."Austinist

Frito-Lay claims in their opposition of the roller derby-specific trademark that Crackerjack is merely descriptive, not a proper name; they claim there is a great likelihood of confusion between the candied popcorn and the rollergirl; that use of the word crackerjack by a rollergirl dilutes the connection between the words Cracker Jack and candy popcorn, and/or tarnishes the image of the snack; and finally they claim that Crackerjack is falsely suggesting a connection between herself and candied popcorn, and the insinuation is causing harm to Frito-Lay.

Crackerjack talks about her trademark on Austin Fox and CBS affiliates:
on Fox -
on CBS -

The story has also gotten coverage in the Madison, WI local press

Balderdash. Or should we say, Poppycock. If you still don’t get it, watch this:

We think that people are generally smart enough to tell the difference between a rollergirl and a snack. If we’re right, please tell Frito-Lay and encourage them to drop this opposition.

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